- Company name
- British American Tobacco
- Sector
- Tobacco
- About
- British American Tobacco makes and sells tobacco and nicotine products around the world. Its cigarette brands include Dunhill, Lucky Strike, Newport, and Camel outside the United States. The company also sells New Category products, such as Vuse vapor devices, glo heated tobacco, and Velo nicotine pouches. Most company profit still comes from cigarette sales, but New Category sales are growing fast.
- Thesis
- British American Tobacco earns investor trust for its pricing power in a shrinking cigarette market. The remaining doubt is about New Categories, the company's term for vapor products, nicotine pouches, and heated tobacco. Vuse, glo, and Velo must reach full profit while regulators tighten rules on vapor products and nicotine pouches in the United States and Europe. For the gap to close, Velo's profit margin must stay near cigarette levels as new pouch rules take effect in France and across the EU. New Category revenue growth must also hold in the mid-teens range that management guided for 2026. BAT has a new CFO, who started in September 2026. A smooth handover matters for investor trust in capital allocation. BAT holds a two-day capital markets day on September 29 and 30, 2026. Management is expected to reaffirm its medium-term growth and profit targets through 2028 there. Full-year 2026 results, expected around February 2027, will show whether New Category profit growth offset a cigarette volume decline that BAT itself raised to 2.5% for 2026. If New Categories keep progressing and BAT completes more debt paydown, the gap can close within a few quarters. The main risk is that tougher nicotine-pouch rules in Europe, or a stumble in the CFO transition, could keep New Categories from reaching full profit on schedule.
- Risks
- BAT raised its 2026 full-year forecast for combustible cigarette volume decline to 2.5%, up from an earlier estimate of 2%. The core cigarette business is shrinking faster than planned.
France banned the manufacture, sale, and import of nicotine pouches starting April 2026, and the EU is drafting new rules that could add flavor limits and new excise taxes on pouches. This threatens Velo, BAT's fastest-growing product line.
US federal agencies seized about 18 million illegal vaping devices worth roughly $175 million by May 2026, yet only a small number of e-cigarette products hold full FDA marketing authorization. Large volumes of unauthorized disposable vapes still compete with Vuse on price.
BAT ended 2025 with adjusted net debt above the midpoint of its target leverage range. Reaching that target by the end of 2026 still depends on further asset sales, such as a pending stake sale in ITC Hotels.
BAT has a new CFO, Dragos Constantinescu, who started September 1, 2026, and a new Regional Director for Asia-Pacific, Middle East and Africa starting January 2027. A leadership transition adds short-term execution risk.
- Recent events
- 2026-09-01: Dragos Constantinescu started as BAT's new Chief Financial Officer and Executive Director. He replaced Javed Iqbal, who had served as interim CFO.
2026-07-30: BAT reported half-year 2026 revenue of £12,235 million, up 2.9% at constant currency. New Category revenue grew 18.0%, and adjusted profit from operations grew 2.5% to £5,426 million.
2026-02-11: BAT posted full-year 2025 revenue of £25,610 million. The company raised its dividend 2.0% to 245.04 pence per share, and committed to a £1.3 billion share buyback for 2026.
2025-05-28: BAT sold about 2.5% of its stake in ITC Limited for roughly $1.5 billion, cutting its holding from 25.44% to 22.94%, with proceeds directed toward debt reduction and a higher share buyback.