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GOOGL changes

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View the full Oct 1, 2026 version
Price
$343.92 → $344.08(+0.0%)
Discount
20.6% → 20.5%(−0.0 pts)
LSEG rating
1.82 → 1.80(−0.02)
Next earnings is estimate
No → Yes
Thesis
The market prices Alphabet at a discount for two reasons. It fears AI chatbots will pull clicks away from Google Search. It also fears antitrust rulings could force costly changes to its ad business. Heavy AI infrastructure spending adds to the worry, since investors are not yet sure it will earn a good return. For the gap to close, Google Cloud must keep growing fast. Search ad revenue must also keep growing even as AI-generated answers appear next to results. A US judge ruled in September 2026 that Google will not have to sell its ad exchange or ad server, only follow new bidding rules. This removes the risk of a forced breakup, but either side can still appeal. Alphabet still faces separate antitrust matters in the EU. Alphabet reportsis expected to report Q3 2026 earnings onaround October 27, 2026. That report will show whether Cloud growth and Search ad growth both continue at their current pace. If both trends hold through early 2027, and the ad-technology remedy does not cut ad revenue much, the discount can close over the next two to four quarters.